Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
This is becoming spontaneous way as trends are moving towards digitalization. Now days internet is more accessible, and people tend to get every update from social media platform. On an average, smart mobile users are spending around 4 to 5 hours on their mobile screen. Therefore, for advertising media player, digital marketing became very effective to cater such population.